A New Framework for Building Participation in the Arts by Lloyd Dixon Kimberly Jinnett

By Lloyd Dixon Kimberly Jinnett

Arts corporations around the state are actively increasing their efforts to extend public participation of their courses. This file offers the findings of a RAND examine backed by way of the Wallace-Reader's Digest cash that appears on the strategy in which participants get involved within the arts and makes an attempt to spot ways that arts associations can so much successfully impact this approach. The file offers a behavioral version that identifies the most elements influencing person judgements concerning the arts, in accordance with web site visits to associations which have been fairly profitable in attracting contributors to their courses and in-depth interviews with the administrators of greater than a hundred associations that experience bought gives you from the Wallace-Reader's Digest money and the Knight beginning to motivate better involvement within the arts. The version and a suite of instructions to aid associations method the duty of participation development represent a framework that could help in devising participation-building ways that healthy with an institution's total objective and project, its on hand assets, and the neighborhood atmosphere during which it operates--in different phrases, a framework that would permit arts associations to take an integrative method of development participation within the arts.

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The aim here is thus to make them see the arts as accessible, tangible, and more closely related to their everyday lives. , theater and music). To reach this group, organizations may need to send representatives to non-arts venues where these individuals spend their time and feel comfortable. Another tactic is to emphasize the social aspects of the arts, which might entail approaching individuals through their own social groups and emphasizing the opportunities the arts offer for social interaction.

We asked them about their use of ten techniques: word of mouth, free media, direct mail, presentations to community groups, community collaborators, handouts, paid media, the Internet, personal telephone calls, and billboards. 6 Every organization relied on word of mouth and free media publicity, almost all used direct mail, and between 80 and 95 percent used presentations to community groups, community collaborators, handouts, paid advertisements in the media, and the Internet. The two least popular techniques were personal telephone calls and billboards.

Second, they need to be aware that potential participants have many leisure activity options (both art and non-art) open to them and thus need to know how what is being offered compares with those other options. Third, given potential participants’ limited leisure time and increasing entertainment options, arts institutions must consider the nature of the target groups, their motivations, and how the institution’s programming relates to those motivations. The insights suggest that very different engagement strategies may be needed to increase participation among the three groups: those who rarely (if ever) participate in the arts, those who participate occasionally, and those who participate frequently.

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