Arts Management and Cultural Policy Research by Jonathan Paquette;Eleonora Redaelli

By Jonathan Paquette;Eleonora Redaelli

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Sample text

However, it is surprising to realize how little development there has been in the public relations literature with respects to arts organizations. We believe that further exploration of the public relations issues linked to marketing will highly benefit arts organizations and extend our understanding of the complex relationship between an organization and its publics. On the other hand, as we will demonstrate in the following section, the connection between fundraising and public relations has been explored more extensively.

Social sciences and humanities represent the spirit of the cultural policy field. What remains to be explored is what kind of approach is more dominant in arts management training programs. We started our book from the consideration that the notion of field can help us look at arts management and cultural policy as part of the same endeavor. In this chapter we have highlighted their different academic origins, which can explain to a degree why their connections are not so evident and very well understood.

This echoes Bennett’s (1992) question that wonders if cultural studies, as a whole, should move in the direction of cultural policy studies. Social sciences and humanities represent the spirit of the cultural policy field. What remains to be explored is what kind of approach is more dominant in arts management training programs. We started our book from the consideration that the notion of field can help us look at arts management and cultural policy as part of the same endeavor. In this chapter we have highlighted their different academic origins, which can explain to a degree why their connections are not so evident and very well understood.

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