Creating the Customer-Driven Library: Building on the by Jeannette A. Woodward

By Jeannette A. Woodward

How can libraries make a distinction of their groups whilst consumers decide to hand around in the spacious, well-stocked new bookshop as a substitute? With the aim of assisting libraries marketplace their providers utilizing reasonably cheap or no-cost ideas, Woodward stocks functional classes for any library's revitalization encouraged by means of the luck of mega bookstores. Bookstores have succeeded via targeting the buyer, and libraries have to take a web page from this playbook. whereas preserving one eye on their mission-to develop library use and elevate relevance whereas serving group needs-libraries can enhance customer support, appears, and performance in ways in which improve its neighborhood challenge. Use growing the Customer-Driven Library to: supply obtainable, customer-friendly symptoms, catalogs, and inside areas; determine the original wishes of your library's community-then meet these wishes; Create a step by step, personalized merchandising plan that communicates along with your marketplace; locate not pricey how you can connect-from undemanding websites to promotional brochures; exhibit buyers what the library has to provide and attract them to offer it a try out; Libraries stay extremely important to the enterprises and groups they serve. utilizing those outreach and advertising concepts, Woodward exhibits libraries how you can "Become larger than a bookstore," even and not using a hefty price range.

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Extra resources for Creating the Customer-Driven Library: Building on the Bookstore Model

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Even to a rank beginner like myself, it seemed as if my colleagues were headed in very different directions. When goals and objectives were in conflict, how did one determine which should take precedence? This was the question that even senior librarians seemed unable to answer. In Search of a Bottom Line for the Library Although the bookstore’s monetary bottom line isn’t usually relevant for a nonprofit organization like a library, the concept of a bottom line is a good one. What is the one single value that should always come first?

By a series of happenstances, I have been involved in implementing several new library automation systems in the last few years. Each, whether a small system like Follett or a massively complex one like Unicorn or Horizon, has some provision for generating reports. When they first arrived on the market, I viewed the infant library automation systems with enthusiasm. Maintaining manual statistics is an onerous job, and as we’ve seen, the results are nearly always flawed. Since computers are so adept at manipulating data, I reasoned, we would now have access to sophisticated statistical analyses and so learn much about the library.

When we arrive at the video collection, we find that they are in even worse shape. To prolong their useful lives, most libraries remove videos from their colorful cardboard boxes and place them inside study plastic cases. Part of the original box is often tucked inside and displayed through the front cover. Good idea? Definitely. That way the customer can read the title, cast, plot summary, and reviews. Or can they? After inspecting the videos in a number of libraries, I can attest to the fact that many libraries indiscriminately obscure this information with their date-due slips, stickers, and labels.

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