Demand and Supply Integration: The Key to World-Class Demand by Mark A. Moon

By Mark A. Moon

Offer chain execs: grasp pioneering thoughts for integrating call for and provide, and create call for forecasts which are way more exact and priceless! In Demand and provide Integration, Dr. Mark Moon offers the categorical layout features of a world-class call for forecasting administration procedure, displaying find out how to successfully combine call for forecasting inside a accomplished call for and provide Integration (DSI) method. Writing for offer chain execs in any enterprise, executive enterprise, or army procurement association, Moon explains what DSI is, the way it differs from methods reminiscent of SandOP, and the way to acknowledge the indicators of mess ups to sufficiently combine call for and provide. He outlines the foremost features of profitable DSI implementations, indicates find out how to method call for Forecasting as a administration strategy, and publications you thru figuring out, opting for, and making use of the simplest to be had qualitative and quantitative forecasting innovations. you will the right way to completely replicate industry intelligence on your forecasts; degree your forecasting functionality; enforce cutting-edge call for forecasting platforms; deal with call for studies, and masses extra. For extensive audiences of offer chain, logistics, and operations administration execs in any respect degrees, from analyst and supervisor to Director, vice chairman, and leader provide Chain Officer; and for researchers and graduate scholars within the box.

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P. cm. ISBN-13: 978-0-13-308801-4 (hardcover : alk. paper) ISBN-10: 0-13-308801-4 (hardcover : alk. paper) 1. Supply and demand—Forecasting. 2. Management. I. Title. 5’210112--dc23 2012043608 Praise for Demand and Supply Integration “Based on his nearly two decades of supply chain research and consulting, Dr. Moon succinctly describes the what, why, and how of Demand and Supply Integration in this book. ” —Reuben E. Slone, Senior Vice President, Supply Chain, Walgreens “Mark Moon finds the right balance between academic rigor and practitioner relevance as he moves the focus of demand and sales forecasting from the historical realm of statistics to the realm of strategic decision making.

Moon is an Associate Professor of Marketing and Head of the Department of Marketing and Supply Chain Management at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. D. levels, and teaches demand planning, forecasting, and marketing strategy in numerous executive programs offered at the University of Tennessee’s Center for Executive Education.

In this chapter, I introduce concepts such as the definition of a forecast, the definition of demand, the forecasting hierarchy, and the information technology systems that support forecasting excellence. Chapters 3 and 4 are dedicated to forecasting techniques. ” Chapter 4, “Qualitative Forecasting Techniques,” discusses the process of enriching the statistical forecast with input that comes from those individuals who might have insight about how the future might look different from the past. Chapter 5, “Incorporating Market Intelligence into the Forecast,” expands the discussion of qualitative insight begun in Chapter 4 by discussing the role that market intelligence plays in the forecasting process, as well as the useful contribution that can come from customer-generated forecasts.

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